We shot the video to One To Many in the car park outside our studio. We raised scaffolding around the drum platform. It felt like a small colisseum. To achieve the full effect for the video, the song was sped up two-fold and Elli had to drum to it.
We had a fabulous production team of Snorri Bros and Rough Cult. The actors were very patient and so was the police who only turned up when 12 seconds were left of the final shot.
In a production like this we only feel honoured to do a shout out to those involved, here goes:
Directed by: Snorri Bros
DP: Baldvin Vernharðsson
AC: Bryngeir Vattnes
Edit: Snorricuts X Baldvin Vernharðsson
Producers: Rough Cult X Snorri Bros
Lighting: Baldvin Vernharðsson & Bryngeir Vattnes
Grip: Óðinn Darri Egilsson
Grip assistant: Einar Ólafsson
Choreographer: Erna Guðrún Fritzdóttir
Casting: Erna Guðrún Fritzdóttir
Make-up: Gabríella Valsdóttir
Stylist: Diana Rós Breckmann
Special thanks to: Kukl ehf MEDIA Rental Ölgerðin DJI Reykjavík Haukur Karlsson Sóley Kristjánsdóttir Júlía Tómasdóttir & to everyone that danced!