We got super excited when the video directors Snorri Bros, told us they had an idea and wanted to do a video with us. The preparation of the video felt really weird. For example, we went to a muscle car meeting in a parking lot for one of Reykjavík’s suburb supermarket and had to deal with an Icelandic police detective in the back alley of our studio for the police costumes.
On the actual day of shooting, driving around in this bad ass Mustang in a complete police outfit, getting people really confused and then having a stare off against one of Iceland’s leading public figure of the commercial culture made everything make so much sense and felt so right.
Time to watch!
And we will be in Seattle, Reykjavik and Toronto in the next few weeks! Look out for us!